Brands with clear positioning attract almost
3x MORE NEW CUSTOMERS
(source: Bain & Company)
Welcome to the
POWER OF POSITIONING
Workshop
Learn how to create an unforgettable brand that stands out in a crowded marketplace and commands premium value. This free workshop reveals the exact framework used by leading brands to carve out their unique space in customers' minds - the foundation for lasting growth and market leadership.
WHAT'S INCLUDED:
➠ 7+ hours of instruction
Concise, actionable content with
no fluff or theory that doesn't apply
➠ 33 videos
Short, focused lessons you can implement
immediately without getting overwhelmed
➠ 16 exercises
Interactive workbooks and templates that transform
concepts into your customized brand roadmap
➠ 24 frameworks
The exact same tools used by Fortune 100 companies,
adapted for businesses of any size
Course Overview
The 3D Brand System™
The 3D Brand System™ is your comprehensive framework for building a brand that resonates with customers and delivers business results. Through 31 in-depth videos (over 7 hours of content), I'll walk you through the exact process I've used with Fortune 100 companies and show you how to apply these same powerful principles to brands of any size. Each module combines national brand examples to illustrate key concepts, then demonstrates how these same strategies work for local businesses and startups. By the end, you'll have a complete roadmap for transforming your brand from a logo into a valuable business asset that drives growth.
DEFINE: Who Is Your Brand?
In this foundational section, we'll establish exactly who your brand is today:
- Uncover your brand's origin story and DNA
- Identify your brand archetype and personality
- Discover your unique "superpower" and competitive edge
- Define your brand's "enemy" and what you stand against
- Map your distinctive assets and what makes you memorable
- Create a powerful positioning statement that sets you apart
DREAM: Where Is Your Brand Going?
Next, we'll envision your brand's future and develop a clear vision:
- Reimagine your category and market position
- Craft compelling mission and vision statements
- Define what you make, do, and say as a brand
- Map the ideal customer journey and experience
- Identify strategic partnerships to accelerate growth
- Create alignment around long-term brand ambitions
DEPLOY: How Will You Get There?
Here we translate strategy into action with practical tools:
- Develop powerful creative briefs that get results
- Craft "big ideas" that capture attention and drive engagement
- Create content strategies that connect with your audience
- Design communication plans across paid, owned, and earned channels
- Build a practical marketing calendar that maximizes resources
- Ensure consistent execution across all touchpoints
Complete Local Brand Transformation Case Study
The course culminates in a comprehensive case study where I apply the entire 3D Brand System™ to a local service business—Benjamin Franklin Plumbing. Watch as I take this brand through each step of the process:
- From identifying their unique position in a crowded market
- To crafting a compelling vision for their future
- To developing practical marketing strategies they can implement immediately
This real-world demonstration brings everything together, showing exactly how businesses of any size can use these principles to build brands that stand out, connect with customers, and drive sustainable growth.
TURN YOUR BRAND INTO YOUR STRONGEST COMPETITIVE EDGE
The 3D Brand System delivers game-changing advantages for businesses of any size, giving you the framework to transform your brand into a powerful business asset.
The Power of Alignment
Gets everyone moving in the same direction with a shared understanding of your brand's identity, vision, and roadmap.
Making Every Dollar Work
Ensures your marketing investments deliver maximum impact, regardless of your budget size or business scope.
Speed and Efficiency
Accelerates decision-making by providing clear guidelines that empower your team to act with confidence.
Flexibility Within Focus
Balances structure with adaptability, giving your team the freedom to innovate while staying true to your brand's core.
Sustainable Growth
Builds lasting brand value by keeping you focused on consistent, meaningful progress rather than chasing trends.
Strategy in Action
Transforms your brand strategy from a static document into a living framework that guides daily decisions and evolves with your business.
Hello, I'm Dustin Black.
I'm an advertising executive with over 25 years of experience working with both Fortune 100 companies and startups across industries.
Throughout my career, I've noticed something important: successful brands don't win because of big budgets—they win through consistent application of fundamental brand-building principles.
The 3D Brand System™ emerged from this insight. It's a framework distilled from my experience, designed to make powerful brand-building accessible to companies of all sizes.
I believe every business deserves a strong brand, regardless of resources. This system gives you the same strategies that drive the world's most successful brands, presented in a practical, actionable way.
Let's unlock your brand's full potential together!
IN JUST A FEW MONTHS, YOU COULD:
✓ Have a clear, compelling brand position that instantly communicates your value
✓ Align your entire team around a shared vision of what your brand stands for
✓ Identify your brand's unique superpower that competitors can't easily copy
✓ Create a roadmap for consistent messaging across all customer touchpoints
✓ Transform your brand from a logo into a genuine business asset driving growth
The right brand framework can make all the difference. We'll cover it all in the 3D Brand System.
TOP THREE REASONS TO INVEST IN YOUR BRAND
Increased Profit Margins
As the saying goes, "Promotion drives volume, but brand drives margin." While discounts and sales tactics might boost short-term sales, a strong brand allows you to command premium pricing. When customers connect with your brand emotionally, they're willing to pay more for your products or services compared to competitors. A well-developed brand shifts competition away from price and toward value, significantly improving your profitability.
Customer Loyalty and Resilience
A clear, consistent brand builds trust and fosters deeper relationships with customers that help you weather market ups and downs. When people understand what your company stands for and feel aligned with your values, they stick with you through economic fluctuations, competitive threats, and even your occasional missteps. This stability not only reduces acquisition costs but provides reliable revenue during challenging times when weaker brands struggle.
Market Differentiation and Relevance
In crowded marketplaces, a distinctive brand helps you stand out and stay relevant. A strategically positioned brand communicates your unique strengths, making it easier for customers to choose you over alternatives. This differentiation creates a sustainable competitive advantage that's difficult for others to replicate.
5 DAYS TO A HEALTHIER BRAND
Transform Your Business From the Inside Out!
Sign up for our 5-part newsletter series and discover how to strengthen your brand's foundation, clarify your messaging, and create deeper customer connections.
DISCLAIMER: We sometimes share examples of how clients have used the 3D Brand System. These accurately represent those specific cases, but don't guarantee identical results for your organization. Your outcomes will depend on your specific context, team capabilities, resources, and commitment. There's no guarantee of specific revenue or market share improvements. Success varies based on starting position, leadership commitment, execution quality, market conditions, and consistent application. Your use of our frameworks should be based on your own due diligence, and we're not liable for any success or failure related to the purchase and use of our materials.