3D Brand System: IDEA STACK
The Idea Stack module gives marketing teams and agencies a unified language for creative development at every level. You'll learn a clear framework for classifying ideas from positioning to execution, with practical examples from both national brands like Coors Light and local businesses like Benjamin Franklin Plumbing. This shared vocabulary eliminates confusion, streamlines creative processes, and ensures everyone on your team understands exactly what type of idea they're developing—whether you're managing multiple national campaigns or local marketing initiatives. Perfect for teams tired of misaligned expectations and conflicting feedback during the creative process.
$27.00 USD
